CBRE survey predicts robust investment activity in Apac hotel sector by 2025
According to a recent CBRE survey, the Asia Pacific (Apac) hotel sector is expected to experience continued investment activity in the year 2025. The consultancy’s 2025 Asia Pacific Hotel Investor Intentions Survey revealed that over 72% of hotel investors surveyed in November and December of last year are planning to acquire more hotel assets in the coming year. Additionally, around 45% of respondents indicated their intention to increase their purchasing volume by over 10%.
Steve Carroll, Head of Hotels, Capital Markets, Asia Pacific at CBRE, stated that after performing well in the past 18 months, investors are anticipating optimistic pricing expectations for hotel and living assets in Apac in 2025. The survey found that the rebound in tourist arrivals, particularly in countries such as Japan, Singapore, and Australia, has played a crucial role in driving this growth. Carroll added that the increase in international arrivals from key markets has resulted in a rise in hotel room rates in Apac, leading to higher income growth for hotel operators.
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The survey also found that investors are encouraged by the limited hotel supply in Apac. According to data from hospitality data intelligence group STR, the hotel supply pipeline in Apac is expected to grow at a Compound Annual Growth Rate (CAGR) of 2.2% between 2024 and 2028, which is significantly lower than the 5% CAGR observed between 2013 and 2023.
The breakdown of investment intentions by investor type indicated that Real Estate Investment Trusts (REITs) had the highest net buying intentions at 22%. This is in stark contrast to the -13% recorded in last year’s survey. The report stated that after several years of net negative investment intentions, REITs are now looking to buy more assets in the coming year. Institutional investors registered the second-highest net buying intentions at 12%, followed closely by property funds at 10%. CBRE noted that private equity and real estate funds for hotels showed increased activity in 2024 and this momentum is expected to continue in 2025.
However, the survey also revealed that private investors and high-net-worth individuals are likely to drive fewer hotel acquisitions this year. The report stated that after being the most active buyer type in the region for the last two years, private investors are now looking to capitalize on improving market sentiment after acquiring assets during a period of price dislocation. This has resulted in a greater level of selling activity in 2025.
The survey also showed that the most favored investment strategy for 2025 is value-add. CBRE observed that in select markets, assets are being repriced to the point where investors believe they can achieve value-add returns by acquiring assets that reflect core risk profiles. As a result, the upscale and upper midscale hotel categories emerged as the most attractive asset type for investment this year, overtaking the upper upscale category that topped last year’s survey.
According to the report, this shift in preference is due to the operational flexibility and increased potential for value-added opportunities provided by the upscale and upper midscale segment. These include the redevelopment, adaptive reuse, and rebranding of existing properties, which offer a more cost-effective alternative to new developments. The segment also has a leaner labor pool compared to higher-tier assets, resulting in reduced labor and cost pressures.
The survey also highlighted the increasing popularity of long-stay or hybrid hospitality models among investors, with growing demand for converting assets into co-living spaces. It is expected that this trend will continue to gain traction in countries like Japan, Hong Kong, and Singapore, where there is a demand for cost-effective accommodation in relatively inflexible rental markets.
Other emerging trends include a greater preference for assets with vacant possession at the time of acquisition, allowing for flexibility in terms of operator selection and refurbishment works. Limited-service hotels also saw higher interest from respondents, as investors continue to focus on minimizing operational costs.
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Tokyo retained its position as the most preferred city among hotel investors, supported by low interest rates and stable income streams generated by hotel properties. Osaka also made it to the top five cities for similar reasons. Singapore and Sydney also ranked high, with CBRE attributing it to solid hotel fundamentals, including growth in daily rates and underlying operating profits. Seoul also stood out, as there has been an increase in visitors from mainland China in recent years, resulting in a surge in daily rates and a subsequent uptick in investor activity in the last few months.…